How much does real estate photography cost?
A real estate photographer typically charges $150 to $350 per listing for photos, with extras like twilight, virtual staging, and video costing more. Here's how the numbers break down, and what the alternative costs.
Typical photographer pricing
- Listing photos: usually $150 to $350, depending on home size and market.
- Twilight or virtual staging: usually extra, often priced per photo.
- Video and reels: usually a separate package.
- Rush delivery: often extra. Standard delivery is commonly 24 to 48 hours.
What it adds up to in a year
At $250 a listing, 20 listings a year is $5,000 in photography before any add-ons. At 40 listings, it's $10,000.
What Ziplist costs
- Photos: $39 per listing, up to 40 finished photos, MLS-ready, with a listing website.
- Unlimited virtual staging, declutter, and twilight: +$24.
- Video (MLS walkthrough plus 4 Instagram reels): +$34.
- Everything: $97 a listing. No subscription.
At 20 listings a year, photos alone are $780 with Ziplist, and you shoot the same day you get the listing, with edited photos back in under 60 minutes.
What you're really paying for
With a photographer you pay for their time, travel, and editing. With Ziplist you spend about 30 minutes shooting on your iPhone, and the professional editing is done for you.